Anyone trying to grow their social media accounts knows it can be a time consuming and demanding task, especially if you’re managing multiple accounts. In this day and age, we are constantly swarmed with new content, concepts and news which is why it is so important to plan - this is when a social media calendar comes in handy.
What is a social media calendar?
A social media calendar is a tactical, hyper-detailed schedule of upcoming posts for all of your social channels organised by publish date and time. A social media calendar can be a spreadsheet, digital calendar, or interactive dashboard.
To benefit the most from a social media calendar, it may include the following:
The date and time a post will go live
The social media account or network it will go live on
Materials that will be included, such as copy, hashtags, links, and graphics
Benefits of using a social media calendar
A content calendar is the key to a successful social media plan because there are so many benefits of using one from saving time to encouraging consistency. When we’re busy, responsibilities and work can slip through the cracks, social media content is no exception.
1. Saves time you can’t afford to lose
A social media calendar saves time by staying organised, especially when managing multiple accounts. As a social media manager, planning out content in advance saves you from searching trending topics and news stories every day looking for ideas. It will also give you more opportunity to track and test different strategies to see what resonates most with your audience. Your team will have more time to focus on creating high-quality content.
2. Allows for performance evaluation
Enhance your social strategy by tracking the performance of your content each month. With a calendar, marketers can look back and investigate which content performed best so they can alter their strategy accordingly. If a distinct type of post obtained a significant number of views or engagement you could remake it for a different content topic and most likely see the same success. Without a calendar tracking the big-picture and past performance isn’t possible.
3. Quality assurance
Scheduling allows you to check over your work with ease. When content is scheduled it avoids any last minute adjustments needing to be made and therefore it’s easier to spot a typo or a potential public relations crisis which ultimately could damage your brands reputation.
4. Social media holidays
With the help of a social media calendar, you can plan in advance for holidays which are perfect for content creation such as International Women’s Day or World Book Day and potentially reach new audiences.
Social media calendar tools which may benefit you:
· Sked Social
· Facebook Meta Suite
· Google Calendar
· Sprout Social