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How To Write Killer Captions

Are you struggling to write eye catching captions on social media?

Writing good captions can be really hard and is a common struggle for many business owners, but they are extremely important. A caption is a description that accompanies a photo on social media. They can include text, hashtags, @ mentions, and emojis.

Captions are a direct line of communication to your followers, whether you use your words to share how an image was made, offer advice, or explain details that users may not have known otherwise. They can add value and help your audience get to know you and your business better.

We have come up with a few tips to get your creative spark flowing when it comes to captions:

1. Include a CTA (call to action)

An effective call CTA is one of the best ways to encourage your followers to comment on your posts and that means even more engagement on not only posts but your website too. A CTA can be anything along the lines of “double tap if you agree”, “tag someone that would wear this” or “swipe to learn more”.

2. Keep it simple

No one once to read a novel, it’s not eye catching and intriguing to come across a very large body of text under a post. Instead keep the descriptions short but sweet. Remember quality over quantity!

3. Use hashtags

Hashtags play an important part in reaching new people who have an interest in the account (they increase engagement). Make sure whichever ones you choose are relevant to your post and use trending ones where possible as these will help you reach a larger audience.

So overall, captions shouldn’t be an afterthought, they should be well constructed and show of your brands personality.

If you take one thing away from this post, make it that you ensure your captions grab the reader’s attention at first glance!


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