Many of you business owners may be asking yourselves, “Do I really need a website if my business is small?” or “I don’t sell anything so why would I need a website?”
The answer is you always NEED a website. In this day and age having an online presence is always going to be beneficial in some way or another.
And yes, having a high-quality website that is easy to use is valuable, but one is better than none (and that’s where we come in to help out)!
Here are some key reasons as to why you should invest in a website:
1. Outdo competition
By showing off your brand to the public you are displaying what you and your brand stand for and increasing the chance of consumers buying from you whether it be goods or services. As well as this, a website is a tool that will set you ahead of competitors as without one it becomes extremely difficult for consumers to gain information about your business and what you have to offer.
2. Increase leads
Once you become recognized online and have a good online presence, consumers will know where to contact you from all down to the information that is readily accessible on your website. This is precisely what users want and need; an easy-to-use website with relevant information.
3. Boost traffic
Now that you have an SEO (search engine optimization) website, which is the process of gaining traffic from search results that relate to your own products or services, your website visibility will be significantly improved as the higher your website is listed in the results page, the more people will see it.
By presenting information to your customers such as your opening hours, menus, location and the products and services you have to offer your business is viewed by consumers as being genuine. A website is accessible 24/7 so it the perfect platform to highlight relevant updates and announcements to the public.
For more help creating a fully functioning e-commerce website, get in touch here.