Instagram and other social media platforms such as Facebook and LinkedIn play such a vital role in your business being successful. The reach that can be obtained from having an online presence cannot be compared!
Obviously, keeping up to date with Instagram trends and posting consistently is a role that is very time consuming, but it is so worth it.
So, take a look at some of our Instagram tips and tricks to get you started.
1. Build up a bank of imagery
For example, if you are a business selling a range of products such as clothing, cosmetic or anything really, take a day to have some kind of ‘photoshoot’. Set up a nice background and create some content! Posting these on your Instagram feed with an attractive caption is a great way to advertise your products and you’ll start to notice your sales scale.
And of course, if you don’t have the time for taking fun, pleasant photos there is always the option of using a professional content creation or photography service.
2. Have a list of relevant hashtags
When posting on Instagram, using hashtags at the end of a caption is a great way to tag specific topics to your posts, making it easy for users to find content that is relevant to them and engage. Hashtags definitely play apart in increasing engagement, using trending hashtags will help your posts reach a much larger audience.
3. Post consistent stories
In your stories you try include content that is relatable to your brand, use engagement stickers, set up a poll or a quiz or even things as simple as starting up a conversation with your followers.
4. Be responsive
There is no point in setting up an Instagram account if you aren’t going to interact with your audience. Make sure you respond to DMs, reply to comments and leave comments and likes on other accounts too. The more you interact and are social with other accounts and businesses the more engagement you will receive on your own profile.
We hope this encourages you to kickstart your Instagram journey and of course, if you need a helping hand, get in touch with us at firstname.lastname@example.org.